Nubwo abantu babanga ikoranabuhanga bagiyeho igihe runaka, ntabwo umucuruzi wese awungukira byuzuye. Mubyukuri, ba nyir'ubwite benshi ntibabona no kubikoraho - no kubikora byanze bikunze, byaramagana amaduka yabo kugirango bidashoboka kuba.
Mubyukuri, kugira abantu ba compte ni ngombwa kubacuruzi bafite ubunini ubwo aribwo bwose, ariko ni ngombwa cyane kubikorwa bito bidafite inyungu zo gusesengura amakuru ahantu henshi mugihe bafata ibyemezo byingenzi. Iyo ukoreshejwe mubwenge, abantu barimo barashobora guhindura ubucuruzi bwawe muburyo bwinshi usibye gutanga amakuru gusa kumaguru.
Hasi, tureba inyungu nini zabantu kubara ibisubizo nuburyo ushobora gukoresha amakuru yumuhanda kugirango ufate ubucuruzi bwawe kurwego rukurikira.
Ikibaho
Kanda hano kugirango umenye uburyo abantu bakemura igisubizo nka burashobora kugufasha kumva amakuru yumuhanda wawe nuburyo bwo kubikoresha kugirango bafate ibyemezo byubucuruzi byunguka.
1. Itanga ubushishozi mu myitwarire y'abakiriya
Niba ushaka kumva byinshi kubakiriya bawe udashora isahani yigihe namafaranga, abantu bahanganye nigisubizo cyuzuye kubucuruzi bwawe.
Urugi rwingengo yimari yingengo yimari rwashyizwe hafi yinjira mu iduka ryanyu bizaguha amakuru menshi yerekeye umubare wabakiriya bagenda mububiko bwawe muminsi yicyumweru nicyo ibihe byawe.
Gusesengura amakuru yumuhanda utugufasha kureba ubucuruzi bwawe muburyo butandukanye - umukiriya. Kurugero, urashobora gusanga ububiko bwawe bugumaho gukomera mugihe cyicyumweru ariko spike muri wikendi, cyangwa urashobora kuvumbura ko ufite abashyitsi benshi mugihe cyo gukora saa sita.
Nitwaje aya makuru, urashobora gushyira mubikorwa impinduka zikenewe zikenewe nko guha akazi abakozi bayongereye cyangwa bagahindura amasaha yigata.
2. Igufasha kumenya gahunda y'abakozi
Kuvuga abakozi bawe b'Ububiko, abayobozi benshi bashinzwe gucuruza bamenye ko abakozi ba Shoding barimo kuringaniza neza: ntushaka kugira abantu bake cyangwa benshi cyane hasi mugihe icyo aricyo cyose. Niba uhanganye no gucunga ingengabihe ya buri cyumweru cyangwa buri kwezi, compterte yabakiriya irashobora kuba ubufasha ukeneye.
Ukoresheje urugi rwo gupima traffic traffic, urashobora kubona mugihe amasaha yose niminsi, kureba neza ko bafite abakozi bahagije mu iduka kugirango bafashe abakiriya muri ibyo bihe. Ibinyuranye, urashobora gukoresha amakuru yumuhanda kugirango umenye igihe ufite abashyitsi bake mububiko, hanyuma bagashyiremo abakozi gusa gusa bakeneye kuba bahari muri kiriya gihe.
3. Igushoboza gupima ibiciro byo guhindura abakiriya
Niba ushaka gupima ibiciro byo guhinduka - cyangwa umubare wabaguzi bagura mubakiriya bose binjira mububiko bwawe kumunsi wahawe - Counter aringirakamaro ningirakamaro kubucuruzi bwawe. NYUMA YOSE, Niba utazi umubare w'abantu binjira mu iduka ryawe, nigute ushobora kumenya ijanisha ryaguze?
Amakuru meza nuko ushobora kwinjiza urugi hamwe nuburyo bwawe bwo kugurisha (POS) kugirango werekane ibiciro byo guhinduka mubukiriya muburyo bworoshye-gusoma. Niba imibare yawe yo guhindura ari hasi, urashobora gufata ingamba zo kunoza ubucuruzi bwawe bwo gucuruza, yaba wibanda ku guhitamo gucuruza, ibiciro, imiterere yububiko, cyangwa serivisi zabakiriya.
4. Agufasha mugupima no kunoza imbaraga zo kwamamaza
Waba uhisemo guteza imbere ibicuruzwa byawe cyangwa ubukangurambaga ukoresheje amatangazo yamamaza, TV cyangwa kuri radio, cyangwa iyamamaza ryamatangazo mubinyamakuru nibinyamakuru, birashoboka ko uzashaka kumenya uko imbaraga zawe zo kwamamaza zishyuwe. Ubusanzwe, abayobozi ba regers bibanda kumibare yo kugurisha kugirango bakugereho imikorere yubukangurambaga bwabo, ariko murakoze kuzamuka kwabantu kubara ibisubizo, kugurisha ntibikiri ibipimo byonyine mugupima intsinzi yo kwamamaza.
Nububiko bwambukiranya amakuru yumuhanda hamwe nibicuruzwa byawe, urashobora gusobanukirwa neza uburyo abakiriya babona ubukangurambaga bwawe bwo kwamamaza. Ese TV ya cadle ifata izana abantu benshi mububiko bwawe, nubwo bose batagura? Kugira abakiriya bazagufasha gusubiza ibibazo nkibi hamwe nuburyo bukomeye kuruta kureba imibare yonyine.
Nubwo waba umucuruzi muto udafite itangazamakuru ryinshi, konte yumuryango irashobora kugufasha gukora imikorere yidirishya ryawe, icyo kintu cyibanze cyane mububiko bwamatafari-na-bundi. Niba ubonye ko uburyo bwo kwerekana uburyo bwo gufata abakiriya benshi, urashobora gukora byinshi byumvikanyweho nababumva kugirango bakomeze gushimishwa nububiko bwawe.
5. Emerera kumva uburyo ibintu byo hanze bigira ingaruka kubucuruzi bwawe
Abantu badafite akamaro ntabwo ari ingirakamaro gusa kugirango babaze imibare ya buri munsi; Irashobora kandi kuba igikoresho cyingenzi cyo gusobanukirwa inzira nini zigira ingaruka kubucuruzi bwawe. Igihe kinini mpuss iduka amakuru yumuhanda, nibyiza uzashobora kubona ibintu bigira ingaruka kubucuruzi bwawe burenze ubushobozi bwawe.
Vuga ko ubonye icyumweru cyibihe bibi ugasanga abantu bake cyane basura iduka ryawe muri iyo minsi irindwi - urashobora guhitamo gufata igurisha kumurongo kugirango uhagarike igihombo cyawe. Cyangwa, niba ubonye ko mu mujyi wawe uzana abakiriya benshi mu bubiko bwawe umwaka ku wundi, urashobora gufatanya imbaraga zawe imbere yicyabaye kugirango ubone inyungu zawe mugihe cyidirishya rigufi.
6. Iguha amahirwe yo gutegura mbere
Kubaka kuri Hejuru yavuzwe haruguru, umukiriya arashobora kuba igikoresho cyingenzi cyo gutegura imbere mubucuruzi bwawe bwo gucuruza. Niba uzi igihe amasaha yawe, iminsi, ndetse nibyumweru, urashobora kwitegura neza kugirango urebe ko ibyo bihe nkibishoboka kuri wewe hamwe nabakiriya bawe.
Reka dufate ko ufite iduka rigenda rihuze cyane muminsi mikuru buri mwaka. Mugusesengura amakuru yumuhanda wamaguru, urashobora kubona imyumvire yigihe abakiriya batangira kugura ibiruhuko - niba iduka ryanyu ritangiye gukurura abashyitsi benshi mu Gushyingo, bivuze ko uzakenera kwinjiza inverventory, abakozi, no kwamamaza mbere kurenza iyo kugirango umenye neza ko uri igihingwa cyiza kandi gikorerwa neza imbere yikiruhuko.
7. Reka dusuzume kandi tugereranye imikorere mububiko bwinshi
Niba ukoresha ikigo gifite aho kirenze kimwe, konte yumuhanda wamaguru niyo ingenzi cyane kubitsinzi byawe kuruta uko ushobora gutekereza. Mugihe abacuruzi bafite iduka rimwe gusa bakoresha abantu babarira ibisubizo byinshi, abanga amaduka menshi bagira amahirwe yo kugereranya amakuru yumuhanda menshi kugirango bamenye iterambere ryibiciro byihuse.
Dashboard - Ibiciro byo guhinduka
Hamwe nabantu bakumijwe muri sisitemu ya poste ahantu henshi, urashobora kubona amakuru yingirakamaro nko mumodoka, ibiciro byo guhinduka, agaciro gacururizwana, nibicuruzwa byose. Mugereranije aya makuru, urashobora kubona byoroshye amaduka akora neza kandi akaba ameze neza - urashobora noneho kugerageza gushyira mubikorwa ibinyabuzima byawe byiza mubundi buryo bwawe.
8. Kumenyesha ibyemezo byawe byo kwagura ubucuruzi
Reka tuvuge ko usanzwe ufite abadandaza cyangwa benshi batsinze, kandi urashaka kwaguka ahantu hashya. Hano, amakuru yumuhanda arashobora no kongera kugufasha gufata icyemezo gikwiye kubucuruzi bwawe.
Mugusesengura traffic traffic hamwe namakuru yo guhindura abakiriya mububiko bwawe busanzwe, urashobora gushiraho ibipimo byubucuruzi buzaza hanyuma ukagera niba amahirwe mashya uhura nabyo ni uburenganzira kuri wewe.
Kurugero, urashobora kugereranya amakuru yumuhanda uturutse ahantu hashya kugirango urebe niba bazaguha ibinyabiziga bimwe nkandi maduka yawe. Ibyo birashobora gusobanura itandukaniro riri hagati yo gufungura ahantu hashya muri strip mall hamwe numujyi rwagati - guhitamo rwose bigira ingaruka ndende kumurongo winyuma.
Igihe cyo kohereza: Jan-28-2023